About us

Having begun his career at Espotting Media in 2000, Ollie helped to launch Europe’s first search marketing business across 11 countries.

In 2005, he launched STEAK, the digital group whose clients included Virgin Holidays, Selfridges, Swiftcover, British Gas and Allianz.

In 2008, Ollie made what he admits was a risky move by launching three separate companies at one time – STEAK Americas, STEAK Asia Pacific, and Minute Steak. The gamble paid off, with the STEAK Group being sold to media giant Dentsu Aegis Network in 2011.

Whilst at STEAK, Ollie utilised his digital expertise and concentrated on his role as one of the founding partners at Ballpark Ventures, which invests in early stage technology start-ups. In 2015, Ollie launched his latest venture – independent network TIPi Group. Originally launching digital performance agency, ROAST and later opening doors to further agencies such as creative agency Kitty, and boutique search agency The Market, with plans for further expansion over the next few months. The agencies are all driven by performance, powered by strategic thinking, and underpinned by unparalleled data and insight to bring clients the greatest Return On Ad Spend. Current clients include Experian, Unibet, Insure & Go and HCA Healthcare.

Camilla has over ten years experience in the industry and has been involved in establishing and successfully growing a variety of agency models. Starting at ‘Minute Steak’; this sister agency to STEAK was set up to deliver Search and Social campaigns to meet business objectives from a hyper-local to international scale. 

In 2015 Cam went on to join forces with ex-STEAK CEO to help launch ROAST, acting as the agency’s first client relations director.

As Growth Director, Cam leads combined strategies across the two departments, to ensure consistent collaboration and effective communication within the market.

As Managing Partner of ROAST, John oversees the founding agency and digital performance arm of the TIPi Group.

John joined ROAST in 2015 as Head of Paid Media. Since then, he has helped launch and grow each of the Paid Search, Paid Social, Display, Mobile, CRO and Analytics departments.

Beginning his career in digital in 2008 as part of the search team at STEAK, John worked across clients such as British Gas, John Lewis, Swiftcover, Virgin Holidays and the BBC. Previous to ROAST John managed the PPC, Paid Social, Display, Affiliates and Analytics departments as Head of Paid Media at 360i London, part of the Dentsu Aegis Network. During this time his responsibilities included the development of each of these disciplines as well as establishing multi-channel paid media expertise within the agency.

Annie joined ROAST from 360i London where she was Finance & Operations Director.

Before 360i London, Annie was Finance Director at STEAK where she looked after Finance for the STEAK Group in the UK/US and Australia before transitioning the company through integration into the Dentsu Aegis Network. Annie began her career in Media over 17 years ago with senior finance positions at Starcom and ZenithOptimedia (Publicis Groupe) and BLM & Arena Media (Havas).

Rob is a Senior Marketeer with over 16 years of experience in Digital Marketing, Social and Creative. He has a passion for driving best practice and performance across the business and is technically minded with a solution-focused approach. Rob has extensive experience supporting senior stakeholders from a broad range of verticals.  

He is proficient in delivering digital campaigns and solutions from brief to completion, with extensive project and campaign management experience.

His in-depth knowledge of digital marketing channels and strategies, and their role in the wider marketing mix combined with extensive client and team management experience have enabled him to deliver consultative services and award-winning digital solutions across his portfolio of household name brands.

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.

John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. He later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015, John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.

John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST that John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.