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Associate Account Director


Client Services

Job Description

Company Overview

TIPi Group is a rapidly growing network of individual, specialist agencies with an award-winning culture and the ultimate vow that passion beats scale.

Over the last 7 years, TIPi Group has grown to three agencies and over 70 people. The three agencies are ROAST (traditional performance digital media), Kitty (website design and development), and Rabbit & Pork (voice experience).

We all work towards one goal of building and maintaining an inclusive and supportive environment of passionate individuals who are not only encouraged to fulfil their true potential but also thoroughly enjoy their time doing so. We are incredibly proud of what we have built and we are excited to welcome others to the team and add to our diverse culture. This mindset transfers across our London, Soho HQ Office to our newly opened Cape Town, South Africa Office.

TIPi Group has an accolade of incredible awards across the board, covering not just our client work but also the culture here at TIPi Group that we are inherently proud of. In 2021, we hit a four-year streak as one of the UK’s 100 Best Small Companies to work for, and our ambitions of achieving more are not slowing down. We were also recognised by the industry coming in at number 15 for the Best Marketing and Media Agencies Best Companies to Work for 2021.

The Opportunity

We are looking for an enthusiastic, personable, individual to join our growing Client Services team. The candidate will be keen to learn, want to strive for success and is curious to interrogate and ask challenging questions. Proactivity, willingness to learn, and a positive attitude are necessary for this role. We are looking for a competent communicator, who can influence and drive positive change within the agency and across our clients. The Associate Account Director will inspire and motivate delivery teams and our clients alike.

The Role

Reporting to a Group Account Director, the Associate Account Director will be responsible for the management, growth and retention of single-channel accounts or small multi-channel revenue accounts, based on experience. This exciting role involves not only building solid client relationships and managing revenue for selected accounts, but also executing your digital knowledge and organisational skills with the support of the wider client service and delivery team. With existing experience and the ability to develop colleagues internally, a core output of the role will be to manage daily client communication, operations, and prioritisation of deliverables to the highest standard. This includes setting both client and internal expectations against scopes, whilst always ensuring business objectives are considered when working on presentations or planning digital opportunities.

The AAD role is expected to lead and undertake key Client Servicing responsibilities, including, and not limited to, contractual conversations internally and externally and ensuring the flow of client revenue is consistent with their portfolio target. Whilst managing your clients, there will be the need to upskill across the agency’s wider business & marketing services. This will be carried out alongside your Client Servicing team to ensure development is standardised.

Reports to
Account Director / Group Account Director

Key Responsibilities
• Manage their own AAD ‘pod’ and team of Account Managers and Account Executives, setting clear expectations when it comes to quality of service the agency delivers for clients
• Supporting day to day operations to ensure continual high levels of communication with clients
• Responsibility for assessing capacity across the client team, assisting with prioritisation between clients and managing cover in conjunction with the Heads of Disciplines
• Communicate client’s strategic direction and clear recommendations to ensure campaigns meet KPIs
• Overseeing and signing off campaign planning from brief stage onwards, alongside Heads of Departments and Group Account Director
• Ensure integration and consistency of message across different digital disciplines at TIPi Group and the client’s other digital agencies
• Ensure the integration of TIPi group’s activities into the wider marketing mix and other agency relationships clients may have
• Responsibility for all finance processes, including internal forecasting and reconciliations
• Responsibility for client fees, hours, changes to contract, contract renewals and scope of work opportunities alongside the Group Account Director
• Responsibility for client pod retention and growth which includes maintaining a stable revenue stream across client portfolios and helping identify opportunities to involve other departments.
• Play a crucial role in the preparation and delivery of pitch work for new opportunities

The Candidate 

We are looking for an enthusiastic and confident individual with the ability to interact well with people on a personal and professional level who will thrive in a fast-paced, high-pressure environment.

• Minimum 3 years’ experience working within the marketing industry
• Proven track record of delivering growth through advertising campaigns
• Preferably a strong background in Performance Marketing across SEM (PPC & SEO), Paid Social or Display
• Proven knowledge of digital marketing, including the knowledge of wider marketing mix theory
• Ability to autonomously identify opportunities, generate ideas and formulate Digital strategies.
• Excellent communication, organisation, and presentation skills alongside a mathematical and analytical mind.
• Experience in forecasting, pitching and commercial input is desirable.
• Clear verbal and written communication skills are needed, including an elevated level of English grammar along with high attention to detail.
• Excellent Microsoft Office skills which must include Excel, Word, and PowerPoint
• A record of accomplishment in leadership skills and relationship management, both internal and external with direct client contacts.
• Strong interpersonal skills and the ability to empathise with the stress and concerns of the client’s day-to-day jobs
• Proven track record of working to deadlines and time management skills.
• Proven willingness to learn or contribute outside of specialist experience.
• Proven record of developing teams and or colleagues is desirable


By putting our people at the heart of everything we do, we are proud to have built an award-winning culture here at TIPi Group.

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Keen to work in digital, advertising or marketing? We are looking for future media talent.

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