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Online digital training

TIPI ACADEMY ONLINE TRAINING SESSIONS

We’ve transformed our award-winning TIPi Academy into an online digital knowledge sharing platform in order to support professionals of all levels in their quest to upskill.

Over the next few months, our complimentary one-hour sessions will be led by our Management team, providing you access to combined years of cross-sector, multi-discipline, specialist knowledge.

Sign up for each free training session through the individual links below and please get in touch at academy@tipigroup.com  with any questions.

Tuesday June 9th @ 4pm

SEO session 1: SEO 101 part 1 with Paige Hobart

Learn the basics of SEO, including a brief history of what SEO used to be versus today, an overview of technical SEO versus content marketing, and what you can be doing to improve SEO right now, plus the various tools available to help you improve your strategy.

Register for the session here

Thursday June 11th @ 4pm

SEO session 2: SEO 101 part 2 with Paige Hobart

Session two will help you to get started with your new SEO skills set. In this session we’ll cover keyword research methodology and tracking, show you how to check for competing pages, walk you through content writing practical and NLP and Screaming Frog and much much more.

Register for the session here

Tuesday June 16th @ 4pm

SEO session 3: Navigating the SERPs landscape with Paige Hobart

In this session, you’ll get a deep dive into what ‘SERP Features’ are, and the impact of they have across different verticals in the UK. Plus, you’ll get insights into how you can accurately track the impact these features are having on your own rankings, and across your industry.

Register for the session here

Wednesday June 24th @ 4pm

Digital PR and Content with Elinor Abraham

In this session you’ll learn the importance of creating newsworthy content as part of your SEO strategy, to secure authoritative links to your site and generate a buzz around your brand. From coming up with great ideas for a wide range of clients and industries, to understanding the different strategies for distribution of those ideas, we’ll take you through the campaign cycle from start to finish.

Register for the session here

Tuesday June 30th @ 4pm

Paid Search session 1: Paid Search 101 part 1 with Erika Mendes 

Introductions to Paid Search, basic concepts and metrics, keyword fundamentals and understanding quality score.

Register for the session here

Thursday July 2nd @ 4pm

Paid Search session 2: Search 101 part 2 with Erika Mendes

Building Paid Search Ads, Account Structure, Audience Targeting and Smart Bidding.

Register for the session here

Tuesday July 7th @4pm

Paid Social session 1: Facebook, Twitter, LinkedIn and Instagram with Erika Mendes

Brief overview on how social media evolved, difference between main social platforms, creative best practices, paid social metrics, targeting and account structure.

Register for the session here

Thursday July 9th @ 4pm

Paid Social session 2: social platforms for brand awareness with Camilla King

A summary of the latest ad placements available on Socials. Diving into TikTok, Pinterest and Snapchat, we’re deciphering which placement might be right for your brand.

Register for the session here

Wednesday July 15th @ 4pm

Voice – Amazon Alexa & Google Devices with John Campbell

Just over 20% of UK households have a smart speaker. This session covers voice search and how to build voice apps on Alexa and Google.

Register for the session here

Tuesday July 21st @ 4pm

Mobile and Display session 1: Mobile with Matt Lines

This session provides an overview of Mobile advertising, covering in app media, user acquisition, working in a cookie-less environment and key differentiators from standard media buying

Register for the session here

Thursday July 23rd @ 4pm

Mobile and Display session 2: Display with Matt Lines

This session provides an overview of Display, covering all aspects of the media supply chain: publishers, programmatic, buying models and example campaign strategies.

Register for the session here

Wednesday July 29th @ 4pm

Amazon Marketing with Erika Mendes 

Brief overview of Amazon and what it means to digital marketing, Amazon advertising opportunities, ad formats and targeting opportunities.

Register for the session here

TIPi Group have previously run our Academy sessions for graduates in the form of a two week crash course in digital at our Berners street offices. In this period, we will be looking to support audiences of all levels. Please see below for testimonials, blogs and press relevant to our Academy programme to date.

 

REGISTER FOR TRAINING

OUR AWARDS

We’re proud that such a young scheme has already won recognition from several professional bodies.

WHAT OUR GRADUATES SAY

Read what our graduates have to say about their TIPi Academy experiences

    Class of Summer 2018 sporting their TIPi Group hats!

    “I haven’t seen this kind of course or structure anywhere else, it’s a really great system! It was a great combination of theoretical classroom learning, alongside practical application and then a sort of simulation of what project work would be like in the culminating pitch we did to management.”

    Bebe Ross

    Paid Media Account Executive at ROAST

    Class of Summer 2019 working on their PR task set by our content team

    “Perhaps less a perception, but I was surprised by the technical aspects of digital marketing. Coming from a degree where things were mostly theoretical, learning about AI and the coding aspects that apply for many of the disciplines of digital marketing sparked an interest in me to further learn how to, for example, code – something I never thought I would say.”

    Christina Daskajiannis

    Marketing Executive at TIPi Group

    Hamid & Francis in Rabbit & Pork’s Voice App workshop

    “An aspect of the course which I thought was extremely helpful was that all the speakers introduced themselves and their journey in the industry – helping us to see the different possible career paths available. They all gave some form of advice on life and finding the right job for you in general.”

    Hamid Khan

    PPC Account Executive at ROAST

    Class of Summer 2019 finding out the winners of the pitch competition on our roof terrace

    “The main challenge I faced during the Academy was, as there were so many large personalities on the course, I sometimes struggled to speak out enough and ask the questions I wanted to. For that reason, I was so grateful to have the interview training and the drinks at the end of the Academy, as these provided great opportunities for me to interact one-on-one with many members of the TIPi Group and ask the questions I wanted to.”

    Sarah White

    Paid Media Account Executive at ROAST

    Sarah (now Paid Media AE at ROAST) & Ed (now Paid Media AE at The Market) in their final pitch presentation (which they won!)

    “My favourite part of the course was the pitch challenge at the end. We were assessed by senior management – I really appreciated that they took the time to do this as their feedback was invaluable. It was also a totally new experience for me, I hadn’t done any presenting or selling at uni. At the beginning of the task, I barley had an idea of what we were actually being asked to produce, but by the end, I was shocked that I’d learnt so much and by what I could pull together for it!”

    Suzy Heath

    SEO Account Executive at ROAST

PRESS

Read about us in the press.

RESERVE YOUR SPOT AT OUR NEXT TRAINING SEMINAR

Please fill out the contact form below and we will let you know what upcoming training sessions we have in store.






2nd Floor
1-2 Berners Street
W1T 3LA
London
+44 (0)20 8102 8500
training@tipigroup.com