01
The TIPi Academy’s core goal is to introduce the students to a host of digital disciplines including PPC, SEO, Programmatic, Mobile, Display, Content Marketing, Paid Social, Amazon Marketing, and Data & Analytics.
As well as this, we teach more broadly applicable media disciplines such as Strategy and Insights, as well as Customer Experience.
As well as these technical skills and theoretical groundings, we also teach our Academists soft skills. Our Interview and Presentation training sessions give practical tips on how body language and speech can be harnessed to give yourself the best possible chance in a high-pressure situation.
The two-week deep dive takes place in our offices, so you can truly see what it would be like to work in an agency day-to-day and we hope at the end you’ll find the place in the digital ecosystem where you fit in best.
We recognise that we need to stay ahead of the curve if we want to attract the next generation of talent and onboard young, diverse and passionate individuals.
Aiming to break down barriers to entry in the sector, to debunk common misconceptions about our industry and inspire talent to find interests that give them the foundations needed to build a long-term career, we’ve realised that the best way to achieve this was to put the young people’s needs, rather than ours, at the centre of everything we do.
So, we built the TIPi Academy, a free educational programme designed to get you up to speed on all things digital and media.
You’ll walk away with the soft and hard skills that we believe will be invaluable as you enter the working world, as well as being armed with a rounded knowledge of the digital and advertising sector, and a fully formed idea of which role you are looking to secure. And, if we think you’re really awesome and we’ve got a role we think you’d love, then we might even offer you a full-time position at the end of the two weeks.
We’ll also give you a TIPi Academy Certificate of Completion and an industry reference. On top of this you’ll be taking your Google AdWords exams – of course we can’t guarantee you’ll pass these, but last year all of our Academists were successful, so we think you’ve got a decent chance.
Our ‘alternative’ learning and development programme is a fresh route we’ve built for entry into the industry, and this has been recognised in numerous awards and in the press for its innovative approach towards talent strategy.
Rather than relying on your CV, or a once chance interview, applicants will participate in a series of Q&A sessions, written tasks, networking opportunities, mock interviews and pitch simulations. The aim of this approach is to enable you to show us a 360-degree view of your personality, interests and skills and to provide you with a truthful insight into what a junior position would entail.
Plus, 100% of our past attendees agreed that the course was more valuable than any work experience they’d previously undertaken.