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Organic Performance (SEO) Manager

*No recruiters please*


Job Description

A bit about ROAST – Part of TIPi Group

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.

The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, Organic Performance, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.

We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.


The Role

Organic Performance Manager

We’re looking for a talented Organic Performance Manager to join our agency. You will be joining a supportive and encouraging team of SEO’s that are always looking for the next new thing in the industry. We thrive on problem solving, collaboration, digging down into data, and telling a great story to our clients. Our  Managers deliver market-leading strategy, analysis & insights, and prioritised actionable solutions for each of our clients. We’re looking for someone to join our team that wants to develop cutting-edge technical skills, insightful analysis, and strategic thinking.


As a part of the team, you will:

Manage multiple SEO accounts; being responsible for their individual strategy and prioritised task road map. We expect a manager to be able to assess and deliver long term growth alongside sustainable quick wins. You will be accountable for the work done on the projects you lead and should be comfortable with taking ownership of problems as well as solutions. Your clients should be happy with the work you do and feel confident that it aligns with their business objectives.


Day to day, you should expect to:

  • Develop client relationships by acting as a partner and having a deep understanding of their business and its challenges.
  • Build a trusting relationship with your clients via general client servicing such as responding to client emails, regular reporting comms, meetings and calls.
  • Manage timelines, expectations and deliverables to ensure projects are on-time and within budget.
  • Manage your direct teams’ workload as well as their training & development as SEOs
  • Recommend and prioritise fixes for technical issues that will impact organic performance and be able to explain clearly why you have undertaken certain technical SEO tasks and be able to report on their effect.
  • Identify opportunities that will affect the wider SEO team (Algo updates, changes to SERPs, new tools, etc.).
  • Identify opportunities to involve other departments (including design, development and content) and threats that may impact their work.
  • Share your technical knowledge with other members of the SEO team, working collaboratively to solve problems and test solutions, and advising on client strategies.
  • Help with new business including data gathering, projections, deck development, and pitching.


The Candidate

We’re looking for someone with 2+ years of technical Organic Performance / SEO experience, and ideally with at least 6 months experience managing a team or individual.

You’ll have worked on a range of websites across multiple industries, and have experience seeing positive results from the work you have implemented. We are looking for a team player that will boost the collective knowledge of the department and has a hunger to always be at the forefront of the SEO industry. We’re particularly interested in multi-lingual applicants, or those with experience on international accounts but this is in no way essential.

Preferred Technical Skills & Tools Experience

  • Full technical audits with prioritised actions
  • Keyword research & mapping
  • Link reclamation
  • Crawl optimisation
  • Rank tracking
  • Backlink auditing
  • Keyword research
  • SERP features optimisation
  • Schema mark-up (incl JSON-LD)
  • Good working knowledge of crawling tools, including Screaming Frog or any cloud-based programs
  • Experience migrating a website
  • SEO reporting with insights
  • Knowledge of HTML, CSS and JS
  • Experience working on off-site SEO campaigns

Ideally experience using:

  • Screaming Frog
  • GSC
  • GA or Omniture
  • MS Office, Google Sheets etc.
  • Data Studio (or similar)
  • Google Tag Manager


Working at TIPi Group

Location: Soho, London W1

Holidays: 25 days, excluding bank holidays, plus Christmas Eve and New Year’s Eve off, optional company trip (this year’s is to Alicante!)


  • Hybrid working (upon probation completion)
  • Additional 10 days ‘work from anywhere in the world’
  • Life and Income Protection insurance
  • Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more
  • Discounted wellbeing classes / membership
  • Active company social life organised by a staff committee
  • Team sports such as softball, netball, bowling
  • Opportunity for involvement in CSR and charity initiatives
  • Cycle, electric car and tech purchase savings
  • Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
  • Opportunities to learn about other digital marketing disciplines

We are an equal opportunities employer.

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom. 

Please beware of scams online or texts from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.



By putting our people at the heart of everything we do, we are proud to have built an award-winning culture here at TIPi Group.

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Keen to work in digital, advertising or marketing? We are looking for future media talent.

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