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TIPi Group

TIPi Group Online Events

Our upcoming webinars

Register for each session below

Navigating the digital landscape

TIPi Group recognise it is more important than ever to support brands in preparing for the future. In place of our bi-annual Shaping the Future Breakfasts, the TIPi team are taking the talks online to bring clients a series of industry knowledge sharing sessions.

From ‘The Now & The Next’ where we feature conversations with leading brands aimed at exploring how disruption can be leveraged as a chance to change tactics and drive industry innovation, to our department featured industry update sessions where we’ll provide you with updates on the latest tool, tech and trends – we’re here to help you drive success in your strategy.

Upcoming Webinars:

‘Back to School’ with ROAST’s SEO team

Thursday, 21st, October, 2021 @ 12:00 AM

Are you looking for a snappy update on the latest tools, tech and trends across the fast-paced SEO industry? Come ‘Back to School’ on the 21st of October at 10 AM with ROAST’s SEO team to get up to speed with industry developments that have hit the landscape since February.

Register now to join our SEO experts, Aimee Metcalf and James George for a speedy tour of all the Google updates since February 2021, along with rumoured upcoming updates.

What is a Google Update?

A Google update includes any change made to Google's algorithm to calculate rankings for websites. It’s important for SEOs to be aware of these changes so they can optimize websites to perform better as they can have a large impact on organic ranking and SERP positions. Google usually makes around six hundred updates a year; most being unannounced, however many have been announced since February.

Some of the main 2021 Google updates the team will cover in the session are outlined below:

Google Passage Ranking:

  • What is Passage Ranking and how does this affect web pages?

Google Product Review update:

  • What is the Product Review update?
  • Tips and recommendations for creating high quality product review content.

Google June Broad Core update/July Broad Core update:

  • What is a Core update? Why was this update split across June/July?
  • How can Google Core updates impact websites and how can you prepare for these?

Google Page Experience update:

  • What are Core Web Vitals?
  • How does Google measure page experience?

Google Link Spam update:

  • What is the Google Spam update?
  • Will delve into case studies to accentuate how to know if you have been impacted by this update.

Google Title Rewrite:

  • Why would Google re-write meta titles?

Google Mum update:

  • What is the MUM update?
  • How is the MUM update being used?

The team will also be digging into rumoured updates to look out for so you can pre-empt these changes and put necessary measures into place.

Places are limited, register below to secure your spot!

Kitty Talks Setting Up for Success: How the Right eCommerce Partners can help your Brand Make The Most of Peak Periods

Thursday, 11th, November, 2021 @ 10:00 AM

Kitty Talks returns on Thursday 11th November at 10 AM to discuss the considerations eCommerce brands need to take to ensure smooth running in the lead up to Peak period.

Whether you are launching a new website, going international or trying to navigate around pain points such as Brexit, our eCommerce experts will be on hand to provide actionable insights to help you get planning.

Rob Knight, Managing Director at Kitty will be sitting down with Angus Blest, Head of Commercial Partnerships EU at Adyen and Deepak Anand, Senior Director of Strategic Partnerships at BigCommerce to provide actionable insights for your brand. Don’t miss out! Register now to secure your place at Kitty Talks.

Past Webinars:

‘Back to School’ with ROAST’s Paid Media team: Tools, Tech and Trends across Google, Microsoft, Social & Amazon

Wednesday, 22nd, September, 2021 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced Digital Performance industry? The ROAST Paid Media team will be providing a one-hour ‘back-to-school’ session to get you up to speed with the newest industry developments.

Our panel of experts at ROAST: George Stolton, Rebecca Bampton, and James Dawkins will be taking us on a whistle-stop-tour of updates across Google, Microsoft, Social & Amazon including:

Instagram: We’ll be digging into Instagram’s move to expand ads across both Reels and their Shopping tab, monetising the platform even further.

Google ads: Our experts will be taking us through updates across Google Ads including advertising and thinking forward in a ‘cookieless’ world, the move to make Responsive Ad formats the only Text ad format on Google Ads and additional tax on Google Ads for even more countries, already active for the UK, Turkey and Austria.

Facebook: Changes are coming for Facebook advertisers. We’ll be chatting through some of these changes including the new ability to import Facebook Ads campaigns assets to Microsoft Ads in minutes.

Preparing for Peak season: Our final stop will look forward to peak season. With Black Friday and Christmas fast approaching, and a gap in data from the past year, we’ll be digging into trends data to help you plan effectively.

The Digital ROASTing with The Ozone Project

Thursday, 19th, August, 2021 @ 10:00 AM

Join us on The Digital ROASTing where we turn a spotlight to The Ozone Project, the digital advertising platform created for brands by the UK’s leading publishers. In this session, Joel Woodage, Agency Hub Lead at The Ozone Project will sit down with Matt Lines, Display Director at ROAST for a quick-fire Q&A. The pair will be digging into consumer trends and opportunities for The Ozone Project across 2021 as well as the impact of Google’s delay to go cookie-less. Got 25 minutes spare to see information turn into action for your brand? Register now through the link below (spaces are limited!)

The Digital ROASTing: Snap

Wednesday, 09th, June, 2021 @ 10:00 AM

Curious about the future of advertising on Snap? In the latest instalment of The Digital ROASTing, we sit down with Claire Valoti, Vice President of the EMEA Business at Snap Inc. for a quick-fire Q&A on all things Snap. Snapchat is currently used by 90% of 18-24 year olds in North America and Europe, and boasts 280+ million daily active users around the world. The vast and growing community, alongside the platform’s innovations in emerging technologies presents exciting opportunities for advertisers. In this session we’ll be covering challenges and trends on the platform in 2021, the latest innovations within Augmented Reality and opportunities for advertisers within this space. Join us for 25 minutes to see information turn into action for your brand. Register now through the link below (spaces are limited!).

The Digital ROASTing: Google

Wednesday, 21st, April, 2021 @ 10:00 AM


In our second instalment of The Digital ROASTing, John Barham, Managing Director at ROAST will be joined by Lloyd Bradley, Agency Development Manager at Google for a quick-fire discussion with actionable takeaways to help you maximise your search strategy. We’ll be covering Google’s tips for recovery post-COVID, the user trends and platform updates that are informing effective search strategies, and preparing for a cookie-less world. Got 25 minutes spare to see information turn into action for your brand? Register now through the link below (spaces are limited!)

The Digital ROASTing: Microsoft Advertising

Wednesday, 31st, March, 2021 @ 10:00 AM

This time on The Digital ROASTing, John Barham, Managing Director at ROAST, will sit down with Microsoft Advertising’s Marion Gould for a quick-fire, no-fluff session. We’ll be covering Microsoft Advertising's tips for recovery following COVID-19, advice for capitalising on customer trends the platform is seeing and guidance on new features such as the Microsoft Audience Network. Got 25 minutes spare to see information turn into action for your brand? Register now through the link below (spaces are limited!)

‘Back to School’ with ROAST’s SEO Team: The Latest Tool, Tech and Trends

Wednesday, 24th, February, 2021 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced SEO industry? The ROAST SEO team will be providing a one hour ‘back-to-school’ session to get you up to speed with the newest industry developments. We’ll be covering:

Google Core Updates

What are they and why do we ‘live in fear of them’?

  • What we know about the December 2020 update
  • Google Shopping – in case you missed it this rolled out at the end of last year
    • What it means and how it’s improved the search engine for consumers
  • Google Page Experience Update
    • Scheduled for May this year. I’ll intro by exploring what we mean by user experience and how it’s connected to SEO before also covering:
    • What the core web vitals are
    • How they differ from pagespeed
    • How to prepare your website for the update

Google & Authority

How to use SEO to position your website as the voice of authority in the increasingly saturated space of the worldwide web.

  • Google prides itself in connecting users with trusted sources for example, but how exactly does it spot the experts from the masquerading experts?
  • This section will outline trust signals and how to use them to improve your website’s performance
  • Also on the agenda: how to apply your SEO strategy to all parts of the marketing funnel, why in-bound marketing is the best and explaining the value non-converting content brings even if it doesn’t directly convert

‘Back to School’ with ROAST’s Paid Media Team: Tools, Tech and Trends across Google, Microsoft, Social & Amazon

Wednesday, 10th, February, 2021 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced Digital Performance industry? The ROAST Paid Media team will be providing a one hour ‘back-to-school’ session to get you up to speed with the newest industry developments. We’ll be covering:

Google ads: Erika Mendes, ROAST’s Head of Biddable will take us through the latest developments in the Google Ads forum including changes to standalone Gmail campaigns and lessons on the insights page.
Advertising in a ‘cookiless’ world: As Google begin to phase out third party cookies, we’ll look at how advertisers be able to deliver results in a cookieless world.

Microsoft Ads: Changes are coming within Microsoft Ads. We’ll talk through some of the features launching soon such as target Impression automated bidding becoming available.

Social Media Updates: From Snapchat’s ‘First Commercial’ format hits, to Instagram's built-in shopping cart and TikTok announcing a global integration with Shopify - tune in to get the latest updates!

Amazon Advertising: Our final stop will be updates in the Amazon landscape where we chat through Sponsored Display customisation and much more.

There are limited places to don’t miss our on booking your spot.

The Now & The Next 2020

Monday, 04th, January, 2021 @ 12:00 AM

In response to the pandemic we launched 'The Now & The Next', a series of discussions with leading brands on turning challenges into opportunities. Some of our key speakers, Lloyd Bradley, Agency Development Manager at Google, Gareth Owen, Group Managing Director at TIPi Group,  Inés Rivera, Product and Field Marketing Manager at Nuance Communications, Roger Binks, Founder at BINKS,  Jessica Hodgson, Group Client Services Director at TIPi Group, John Campbell, Managing Director at Rabbit & Pork and Chris Roe, Commercial Director at Sound Travel Group Limited have come back to reflect on the past year and chat through their predictions for 2021.

The Now & The Next: The New Normal for Search

Wednesday, 02nd, December, 2020 @ 10:00 AM


Join the conversation between TIPi Group and Google in our ninth instalment of ‘The Now & The Next’ where we turn to the dynamic landscape of search. Lloyd Bradley, Agency Development Manager at Google will sit down with Gareth Owen, Group Managing Director at TIPi Group, to discuss the solution-focused innovations within search that have helped businesses navigate uncertain times and provided consumers with trusted information in the midst of uncertainty. Want to see into the future of search? Register now to secure you place.

The Now & The Next: Why Digital Marketing is key to Brand in the next few months

Wednesday, 18th, November, 2020 @ 10:00 AM

In our eighth episode of ‘The Now & The Next’ TIPi Group’s Managing Director, Gareth Owen, will sit down with Inés Rivera, Product and Field Marketing Manager at Nuance Communications, previously Digital Marketing and Campaign Manager at HCA Healthcare UK, to chat about the immediate future of digital marketing across B2B in the financial and legal sectors and B2C in Healthcare. Covering a multitude of angles, we seek to discover how the pandemic and looming Brexit crisis will accelerate digital transformation across B2B and B2C and what brands can do to prepare their marketing strategies for 2021 to stay ahead of the game.

Secure your place to view the live session by registering through the link below – whether your brand is B2C or B2B, our session will provide vital insights for your 2021 planning. Spaces are limited, don’t miss out on yours.

We've moved!

If you are planning a visit to our agency offices, you can find us in our new home:

1st floor
53 Frith Street
W1D 4SN
London