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TIPi Group

TIPi Group Online Events

Our Upcoming WebinarsNavigating the current market with TIPi Group

Register for each session below

Navigating the digital landscape

TIPi Group recognise it is more important than ever to support brands in preparing for the future. In place of our bi-annual Shaping the Future Breakfasts, the TIPi team are taking the talks online to bring clients a series of industry knowledge sharing sessions.

From ‘The Now & The Next’ where we feature conversations with leading brands aimed at exploring how disruption can be leveraged as a chance to change tactics and drive industry innovation, to our department featured industry update sessions where we’ll provide you with updates on the latest tool, tech and trends – we’re here to help you drive success in your strategy.

Past Webinars:

‘Back to School’ with ROAST’s SEO Team: The Latest Tool, Tech and Trends

Wednesday, 24th, February, 2021 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced SEO industry? The ROAST SEO team will be providing a one hour ‘back-to-school’ session to get you up to speed with the newest industry developments. We’ll be covering:

Google Core Updates

What are they and why do we ‘live in fear of them’?

  • What we know about the December 2020 update
  • Google Shopping – in case you missed it this rolled out at the end of last year
    • What it means and how it’s improved the search engine for consumers
  • Google Page Experience Update
    • Scheduled for May this year. I’ll intro by exploring what we mean by user experience and how it’s connected to SEO before also covering:
    • What the core web vitals are
    • How they differ from pagespeed
    • How to prepare your website for the update

Google & Authority

How to use SEO to position your website as the voice of authority in the increasingly saturated space of the worldwide web.

  • Google prides itself in connecting users with trusted sources for example, but how exactly does it spot the experts from the masquerading experts?
  • This section will outline trust signals and how to use them to improve your website’s performance
  • Also on the agenda: how to apply your SEO strategy to all parts of the marketing funnel, why in-bound marketing is the best and explaining the value non-converting content brings even if it doesn’t directly convert

‘Back to School’ with ROAST’s Paid Media Team: Tools, Tech and Trends across Google, Microsoft, Social & Amazon

Wednesday, 10th, February, 2021 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced Digital Performance industry? The ROAST Paid Media team will be providing a one hour ‘back-to-school’ session to get you up to speed with the newest industry developments. We’ll be covering:

Google ads: Erika Mendes, ROAST’s Head of Biddable will take us through the latest developments in the Google Ads forum including changes to standalone Gmail campaigns and lessons on the insights page.
Advertising in a ‘cookiless’ world: As Google begin to phase out third party cookies, we’ll look at how advertisers be able to deliver results in a cookieless world.

Microsoft Ads: Changes are coming within Microsoft Ads. We’ll talk through some of the features launching soon such as target Impression automated bidding becoming available.

Social Media Updates: From Snapchat’s ‘First Commercial’ format hits, to Instagram's built-in shopping cart and TikTok announcing a global integration with Shopify - tune in to get the latest updates!

Amazon Advertising: Our final stop will be updates in the Amazon landscape where we chat through Sponsored Display customisation and much more.

There are limited places to don’t miss our on booking your spot.

The Now & The Next 2020

Monday, 04th, January, 2021 @ 12:00 AM

In response to the pandemic we launched 'The Now & The Next', a series of discussions with leading brands on turning challenges into opportunities. Some of our key speakers, Lloyd Bradley, Agency Development Manager at Google, Gareth Owen, Group Managing Director at TIPi Group,  Inés Rivera, Product and Field Marketing Manager at Nuance Communications, Roger Binks, Founder at BINKS,  Jessica Hodgson, Group Client Services Director at TIPi Group, John Campbell, Managing Director at Rabbit & Pork and Chris Roe, Commercial Director at Sound Travel Group Limited have come back to reflect on the past year and chat through their predictions for 2021.

The Now & The Next: The New Normal for Search

Wednesday, 02nd, December, 2020 @ 10:00 AM


Join the conversation between TIPi Group and Google in our ninth instalment of ‘The Now & The Next’ where we turn to the dynamic landscape of search. Lloyd Bradley, Agency Development Manager at Google will sit down with Gareth Owen, Group Managing Director at TIPi Group, to discuss the solution-focused innovations within search that have helped businesses navigate uncertain times and provided consumers with trusted information in the midst of uncertainty. Want to see into the future of search? Register now to secure you place.

The Now & The Next: Why Digital Marketing is key to Brand in the next few months

Wednesday, 18th, November, 2020 @ 10:00 AM

In our eighth episode of ‘The Now & The Next’ TIPi Group’s Managing Director, Gareth Owen, will sit down with Inés Rivera, Product and Field Marketing Manager at Nuance Communications, previously Digital Marketing and Campaign Manager at HCA Healthcare UK, to chat about the immediate future of digital marketing across B2B in the financial and legal sectors and B2C in Healthcare. Covering a multitude of angles, we seek to discover how the pandemic and looming Brexit crisis will accelerate digital transformation across B2B and B2C and what brands can do to prepare their marketing strategies for 2021 to stay ahead of the game.

Secure your place to view the live session by registering through the link below – whether your brand is B2C or B2B, our session will provide vital insights for your 2021 planning. Spaces are limited, don’t miss out on yours.

‘Back to School’ with ROAST’s Paid Media Team: Tools, Tech and Trends across Amazon, Social & PPC

Thursday, 17th, September, 2020 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced Digital Performance industry? The ROAST Paid Media team will be providing a one hour ‘back-to-school’ session to get you up to speed with the newest industry developments after the summer holidays. We’ll be covering:

  • Google ads
  • Paid Search Updates
  • Google Shopping
  • Google Display Network
  • Paid Social Updates
  • Amazon Updates

‘Back to School’ with ROAST’s SEO Team: The Latest Tool, Tech and Trends

Wednesday, 16th, September, 2020 @ 10:00 AM

Looking for a snappy update on the latest tools, tech and trends in the fast-paced SEO industry? The ROAST SEO team will be providing a one hour ‘back-to-school’ session to get you up to speed with the newest industry developments after the summer holidays. We’ll be covering:

  • SERP Landscape Update:
  • The Digital PR Landscape:
  • Local SEO
  • Free Google Shopping:

The Now & The Next: Retail – Challenges, Changes & Opportunities

Wednesday, 05th, August, 2020 @ 10:00 AM

Our seventh episode of ‘The Now & The Next’ sees us sit down for a one on one Q&A session with Roger Binks to discuss the current changes, opportunities and challenges the retail industry is seeing, business innovation taking place as a result of the pandemic and how Binks found and created work, including launching a new venture, after finding himself redundant after 20 years of continuous employment.

Previously working for the likes of Dixons, The Marriot, IWG and Intu, Binks will give an insight into dealing with redundancy and how it inspired him to lead his latest venture: BINKS – his consultancy that builds bespoke solutions to connect experience with value. From building great teams, to scaling from working with one brand a year to 10, to building a better bottom line experience – register your place below to ensure you don’t miss out on hearing about how personal change can drive industry innovation.

The Now & The Next: The Way Forward for the Finance Industry

Wednesday, 01st, July, 2020 @ 10:00 AM

Our sixth instalment of ‘The Now & The Next’ will focus on the Finance sector. Nicola Charles, Chief Marketing Officer GI at Aviva, formerly of RBS, LV=, Hastings Direct and reviti, will be joined by James Rowland, Digital Performance Director at Refinitiv, and Mike Best, Chief Growth Officer at TIPi Group. The panellists will sit down with Peter Cowie, Top Banana at From Good to Great, to discuss the effects of COVID-19 on the Finance industry, asking what will change and what will remain the same as we move towards a new normal. The panellists will predict what will set apart winners and losers as the landscape undergoes a period of rapid change, and explore how the power of digital can be harnessed to shape the future of Finance. Register below to make sure you don't miss out.

The Now & The Next: Dealing with Disruption in The Gambling Industry

Wednesday, 24th, June, 2020 @ 10:00 AM

Our fifth instalment of ‘The Now & The Next’ will deep dive into the Gambling Industry. Peter Cowie, Top Banana at From Good to Great will be joined on the panel by Gareth Owen, Group Managing Director at TIPi Group, Jessica Hodgson, Group Client Services Director at TIPi Group and John Campbell, MD at Rabbit & Pork.

The panellists will be discussing key findings from TIPi Group’s latest whitepaper, A Shifting Landscape: The Gambling Industry during and after COVID-19, including: what’s next for sportsbook, the acceleration of the shift towards online, the ongoing threat of further regulation and the importance of marketing during a recession. Register through the link below.